Adidas Archived From The Orignal

In July 1924, his older brother Rudolf joined the company, which has become "Dassler Brothers Shoe Factory (Gebrüder Dassler Schuhfabrik). the power supply in Herzogenaurach became unreliable, so the brothers sometimes had to use the power from the pedal of a desktop bicycle to run their device.

Dassler helped in the improvement of running shoes with spikes (spikes) for a couple of athletic occasions. To improve the excellent athletic shoes with spikes, made the transition from an earlier version of heavy steel spikes to the use of canvas and rubber. in 1936, Dassler persuaded American sprinter Jesse Owens to apply his handmade spikes to the 1936 Olympics. After Owens ' four gold medals, the call and reputation of the Dassler shoes have been made known to the athletes of the arena and their coaches. The business became a success and the Dasslers had been selling 200,000 pairs of shoes every 12 months before World War II. 

Both Dassler Brothers joined the NSDAP in May 1933 and became members of the National Socialist Motor Corps. in addition, Adolf took the rank of sportsman within the Hitler Youth from 1935 until the end of the war. during the battle, the organization switched to going for walks around the remaining game shoe manufacturing facilities within the country and predominantly provided footwear to the Wehrmacht. In 1943, shoe manufacturing was forced to abandon operations, and the facilities and personnel of the enterprise were used to manufacture anti-tank guns. From 1942 to 1945 at least nine pressured workers had been working on every website of the organization.

The Dassler factory, used for the manufacture of anti-tank guns during World War II, became almost destroyed in 1945 through American forces, however, it became forgave, while the spouse of Adolf Dassler convinced the military soldiers that the trading company and its staff had been more effective inquisitors about the production of shoes for sports activities. The American occupying forces eventually became major buyers of the Dassler Brothers ' footwear.

Division and rivalry with Puma

The brothers separated in 1947 after relations between them had broken down, with Rudolf forming a new company he named Ruda – from Rudolf Dassler, later renamed as Puma, and Dassler forming an organization officially registered as Adidas AG from Adi Dassler on August 18, 1949. An illusion of the city has promulgated the backronym all daydream about sports.

Puma SE and Adidas entered right into a fierce and bitter trade dispute after the split. In fact, the city of Herzogenaurach was divided into the difficulty, main of the nickname "the city of bent necks": people seemed depressed to see what shoes strangers wore. even the two football clubs in the metropolis have split: the ASV Herzogenaurach club became supported by Adidas, while 1 FC Herzogenaurach backed Rudolf's footwear. when maintenance employees were known in Rudolf's house, they could intentionally wear Adidas shoes. Rudolf could tell them to go to the basement and select a couple of Free Cougars.[11] the two brothers in no way reconciled and despite the fact that they are now buried within the same cemetery, they are spaced as far as possible.

In 1948, the first football match after the Second World War, numerous participants of the West German football team wore Cougar boots, which consisted of the scorer of the first West German put-fighting goal, Herbert Burdenski. Four years later, at the 1952 Olympic Games, 1500-meter runner Josy Barthel of Luxembourg won the first Puma Olympic gold in Helsinki, Finland.

Adidas Manufacturer

At the 1960 Summer Olympics, Puma paid German sprinter Armin Hary to use Pumas in the 100-meter final. Hary had worn Adidas before Adolf and asked him for payment, but Adidas rejected this request. The German received the gold in Pumas, however, then tied Adidas for the medal rite, to the shock of the two Dassler brothers. Hary hoped to profit from both, but Adi became so enraged that he banned the Olympic champion.